Metaphysics & Epistemology Paper Essay Example for Free

Power Epistemology Paper Essay G. E. Moore’s fundamental commitments to theory were in the regions of mysticism, epistemology, morals, and philosophical system. In epistemology, Moore is recognized as a sturdy safeguard of conventional authenticity. Dismissing incredulity from one perspective, and, on the other, powerful hypotheses that would refute the judicious convictions of â€Å"ordinary people† (non-logicians), Moore verbalized three unique variants of a conventional pragmatist epistemology through the span of his vocation. As indicated by information I investigated Moore’s epistemological premium additionally spurred quite a bit of his supernatural work, which to a huge degree was centered around the metaphysics of perception. In such manner, Moore was a significant voice in the conversation of sense-information that commanded Anglo-American epistemology in the mid twentieth century. In morals, Moore is celebrated for driving home the contrast among moral and non-moral properties, which he traded out terms of the non-normal and the characteristic. Moore’s arrangement of the good as non-characteristic was to be one of the pivots whereupon moral way of thinking in the Anglo-American institute turned until about 1960. Moore’s way to deal with philosophizing included concentrating on tight issues and staying away from stupendous combination. His technique was to investigate the implications of the key terms where logicians communicated while keeping up an understood promise to the standards of clearness, meticulousness, and argumentation. This part of his philosophical style was adequately novel and obvious that many considered it to be a development in philosophical approach. Moore is broadly recognized as an author of investigative way of thinking, the sort of reasoning that has overwhelmed the foundation in Britain and the United States since generally the 1930s. Moore likewise had a huge impact outside the scholarly way of thinking, through his contacts in the Cambridge Apostles and the Bloomsbury gathering. In both scholastic circles, Moore’s impact was expected in no little part to his remarkable character and good character. One of the most significant pieces of Moores philosophical advancement was his break from the optimism that ruled British way of thinking (as spoke to underway of his previous instructors F. H. Bradley and John McTaggart), and his guard of what he viewed as a presence of mind type of authenticity. In his 1925 paper A Defense of Common Sense, he contended against vision and incredulity toward the outside world in light of the fact that they couldn't offer motivations to acknowledge their powerful premises that were more conceivable than the reasons we need to acknowledge the presence of mind claims about our insight into the world that cynics and optimists must deny. He broadly put the point into emotional help with his 1939 exposition Proof of an External World, in which he gave a presence of mind contention against wariness by lifting his correct hand and saying Here is one hand, and afterward raising his left and saying And here is another, at that point reasoning that there are in any event two outer articles on the planet, and along these lines that he knows (by this contention) that an outside world exists. As anyone might expect, not every person slanted to distrustful questions discovered Moores strategy for contention altogether persuading; Moore, be that as it may, protects his contention in light of the fact that incredulous contentions appear to be constantly to require an intrigue to philosophical instincts that we have extensively less motivation to acknowledge than we have for the sound judgment guarantees that they as far as anyone knows discredit.

Unit 3 Discussion Board Essay Example | Topics and Well Written Essays - 500 words - 4

Unit 3 Discussion Board - Essay Example The presentation estimation frameworks in this manner inside nursing homes depended more on the supposition that the â€Å"facility execution contribute vigorously towards individual’s performance†. (Phillips, Shen, Chen, and Sherman, 2007) However, there are different pointers which contribute towards the general execution of the nursing homes. Numerous scientists accept that the key pointer of the presentation of the homes is residents’ results. (IOM, 1986). Aside from that the facility’s consistence with the guidelines, for example, consistence with principles, states of interest and so forth are different norms which are considered as key behind the estimation of the presentation of the nursing offices. Nonetheless, there is other general rule likewise which are normally being utilized to gauge the presentation of the medicinal services administrations. Explicitly buyer fulfillment is considered as the fundamental driver of the incentive for medicinal services administrations since it is accepted that customer fulfillment determines the authoritative efficiencies of these offices and both the factors have solid connection between's them in any case, for the most part, the qualities of suppliers and emergency clinics, the cooperation between the patients and the suppliers just as the general result of that procedure are the nuts and bolts of assessing the general execution of the nursing care homes. One of the most significant boundaries in execution assessment of those nursing homes is the reality assessing the presentation is multidimensional in nature and there is no single proportion of the exhibition assessment. Further these homes are likewise under the guideline of the administration which may compel them to keep up quality principles which may not straightforwardly identify with the worth producing capacities of the homes. This in this way redirects the assets of those homes to exercises which could somehow or another have been utilized in improving the exhibition norms. Phillips, C. D., Hawes, C., Lieberman, T., and

Managing Working Capital Research Paper Example | Topics and Well Written Essays - 500 words

Overseeing Working Capital - Research Paper Example The net working capital of Syndicate Company is like its working capital. To locate the net working capital, Syndicate center, takes away the exchange creditor liabilities from the inventories, attractive venture, and money. The facility utilized the net working capital in assessing the development of the organization. From its records, the center has a money hold to scale up the activity of the business (Gapenski, 2012). Then again, the working capital cycle is the time taken to change over the present resources and liabilities of the facility into money In the medicinal services industry of today, the pioneers and officials battle the test of bringing down expenses, while keeping up a quality social insurance. To expand the benefit of the organization, Syndicate facility get money from the protection establishments and patients early. To accomplish this goal, the income pattern of the facility opens until installment arrives at the center. The administration of income cycle is significant on the grounds that it gives one information to bring down the potential extortion, smooth out the data of the facility, and improve the customer administrations. A portion of the difficulties that Syndicate facility during income cycle advancement incorporate the insufficiency of adaptable workforce, high and occasional volumes, various touch focuses, absence of straightforwardness and individual execution, and unique work types in the center. The difficulties causes inconveniences for the suppliers. Moreover, assortment of installments from the p atients isn't a simple assignment for the suppliers and the issue just increment the battle. To balance the difficulties the charging experts of the organization and the doctor function as a group to ensure that the patients are charged the right installment. To deal with a working capital, Syndicate Clinic need to an income plan that will be utilized in indicating the money inflow, money surge, and the equalization. At the point when the facility offers administrations to its patients, there is a likelihood that the organization

Recasting Gender Roles Subversive Identities in Alison Bechdel’s Fun Home - Literature Essay Samples

Alison Bechdel’s Fun Home challenges both established gender roles and heteronormative identities. Gender is shown to be constructed, assigned through Western standards, and then practiced through performance. Bechdel’s graphic novel explores the destruction of feminine female/masculine male gender binaries and proposes a more fluid understanding of identity. In her book Gender Trouble: Feminism and the Subversion of Identity, theorist Judith Butler proposes that gender is not natural or innate, but rather a performance that is learned and repeated to â€Å"create the illusion of an innate and stable [gender] core.† Furthermore, gender is a construct, designed to benefit a patriarchal, heteronormative social structure. In Fun Home, Alison Bechdel challenges the binaries that represent a â€Å"dualistic vision usually in service of some form of essentialism†[1] (Marinucci 127). Following the concept of essentialism,[2] the dominant binary â€Å"refers to t he coalescence of gender, sex, and sexuality into exactly two fundamentally distinct natural kinds: men and women†[3] (Marinucci 127). Natural kinds â€Å"depicts an orderly world that divides into thoroughly informative categories inclusive of all phenomena without leftovers or crossovers†[4] (Marinucci 127). Fun Home, then, is a novel of â€Å"crossovers†, of subversions and inversions of the performed identities. The narrator describes Alison’s Bruce’s sexual identities as â€Å"inversions of one another†. Theorist Julia Watson explains that â€Å"inversions† refers to both â€Å"the derogatory psychoanalytic term of the early century [for homosexuality] that Proust used but also as inverted versions of each other in the family†[5] (Watson 135). She argues that the narrator â€Å"presents Alison’s rejection of femininity as a compensation for her father’s lack of manliness, and his insistence on her dressing and acting ‘feminine’ as a projection of his own desire to perform femininity†[6] (Watson 135). Referencing Michael Proust, â€Å"[the term â€Å"invert†] is imprecise and insufficient, defining the homosexual as a person whose gender expression is at odds with his or her sex†[7] (Bechdel 97). But the narrator offers another development: â€Å"But in the admittedly sample comprising my father and me, perhaps it is sufficient†[8] (Bechdel 97). Bechdel shows several scenes where Bruce tries to force Alison’s into a feminine gender role. In one scene where Bruce and Alison are both dressing up for an event, Bruce criticizes Alison’s dress, saying, â€Å"You can’t go out to dinner like that. You look like a missionary†[9] (Bechdel 98). He demands that she wear pearls; when she refuses, Bruce yells, â€Å"What’re you afraid of? Being beautiful? Put it on, goddamnit!†[10] (Bechdel 99). Although the narrator imply that the motivation is for himself, Bruce tries to force a gendered appearance in his daughter. In a similar scene, Alison has returned from an afternoon with her male cousins and her father reproaches her for not wearing a barrete. Called â€Å"butch† by her male cousins, Alison criticizes her father as a â€Å"sissy†, a designation of the identity he forces on her. As Bruce represses Alison’s early shows of masculinity, he expresses the femininity within himself through her. In the strikingly literal mirror scene, father and daughter stand next to each other facing the mirror, Alison muses, Not only were we inverts, we were inversions of one another. While I was trying to compensate for something unmanly in him†¦he was attempting to express something feminine through me[11] (Bechdel 98). As Watson puts it, the narrator frames this negotiation by which she and her father displaced onto each other versions of conventional femininity and masculinity as a way of enacting their refusal of conventional heteronormative gender roles. In this version of the c oming-out story, there is no simple narrative of rebellion against parental strictures by transgressive performance; rather she and her father are linked in both a contest of wills and a deep affinity of desires[12] (Watson 136). Recalling young men from her childhood, Alison identifies the ideal masculinity she craves. Bechdel challenges cultural expectations by commandeering terms of queer identification and performing the associated identity, particularly the masculine designation â€Å"butch†. Butler posits that for some the use of such terms seems to demonstrate heterosexuality by creating heterosexual roles in homosexual relationships. However, she says â€Å"the terms queens, butches, femmes, girls, even the parodic reappropriation of dyke, queer, and fag redeploy and destabilize the categories of sex and the originally derogatory categories for homosexual identity†[13] (Butler 156). Butler suggests that the structuring presence of heterosexual constructs within gay and lesbian sexuality does not mean that those constructs determine gay and lesbian sexuality†¦but they can and do become the site of parodic contest and display that robs compulsory heterosexuality of its claims to naturalness and originality[14] (Butler 158). The rift between homosexuality and heterosexuality is arbitrary; to assert homosexuality as divergent from heterosexuality is to be complicit with the repression and segregation. Alison’s expression of masculinity challenges the heteronormative understanding of gender. There is one scene in Fun Home that is pivotal for the development of Alison’s lesbian identity. Bruce and Alison are lunching together at a truck stop restaurant when they see â€Å"a most unsettling sight†[15] (Bechdel 117): a butch woman steps into the diner and Alison’s gaze is drawn to her. According to Marinucci, a butch woman is a woman who â€Å"exhibit[s] a traditionally masculine personal style without identifying as trans†[16] (Marinucci 125). This moment is critical for Alison because for the first time she can recognizes the female masculinity of her own identification: â€Å"like a traveler in a foreign country who runs into someone from home – someone they’re never spoken to, but know by sight – I recognized her with a surge of joy†[17] (Bechdel 118). In another scene, an older Alison and her friend Beth play drag in Bruce’s clothes; the childish play â€Å"[feels] too good to actually be good†[18] (Bechdel 182). Alison subverts the hegemonic gender model because â€Å"in imitating gender, drag implicitly reveals the initiative structure of gender itself – as well as its contingency†. In Alison’s refusal of forced heteronormative behaviors, Bechdel â€Å"rewrites features of that narrative to insist on her cross-gender identification with the repressed desire that underlay her father’s overt heterosexual conformity†[19] (Watson 139). Further, Alison’s recasting of her gender role proves that gender is a performance – a performance that is an imitation of other performances, inherently subversive because it shows the illusory nature of identity. Bechdel focuses on the performativity of gender. The panel where Alison resists Bruce’s policing of her appearance is set in the chapter titled â€Å"Old Father, Old Artificer†, which introduces Bruce’s â€Å"monomaniacal restoration of our old house†[20] (Bechdel 4). Alison seems to suggest that her father obsession with order and design were fueled by his repression. Bruce is described as an expert of appearances: â€Å"He used his skillful artifice not to make things, but to make things appear to be what they were not. That is to say, impeccable†[21] (Bechdel 16). Alison’s gender performance is as meticulously constructed by him as the â€Å"perfect† home they live in, much like Bruce’s identity as â €Å"an ideal husband and father† is constructed. The success of Bruce’s identity as perfect husband and father is connected to his family’s perfectly performed identities. The narrator admits, â€Å"when things were going well, I think my father actually enjoyed having a family. Or at least, the air of authenticity we lent to his exhibit†[22] (Bechdel 13). Bruce imposes gender expectations on Alison to further mask his own closeted desires and to support and preserve the public image of respectability and heterosexual conformity. The narrator perceives her father’s adornments as â€Å"embellishments in the worst sense. They were lies†[23] (Bechdel 17). Bruce does his best to convincingly perform his role to create at least the appearance of a socially acceptable identity. Butler argues that an individual can only have a gender by performing it: In other words, acts, gestures, and desire produce the effect of an internal core or substance, but produce this on the surface of the body, through the play of signifying absences that suggest, but never reveal, the organizing principle of identity as a cause. Such acts, gestures, enactments, generally construed, are performative in the sense that the essence or identity that they otherwise purport to express are fabrications manufactured and sustained through corporeal signs and other discursive means[24] (Butler 173). With Fun Home, Bechdel dissects the performativity and artifice of identity, subverting cultural expectations of gender, and exposing identity as behavior. Bruce and Alison are characters are inversions of each other, yet linked through their subversive gender identities. Alison’s story, as Watson so adeptly writes, â€Å"retrospectively offers Bruce an identity alternative to the one h e has lived, based in rigid repression and fear of being branded as perverse and criminal†[25] (Watson 139). In the end, the two inversions, converge: Bruce’s end becomes Alison’s beginning. [1] Marinucci, Mimi. Feminism in Queer: The Intimate Connection between Queer and Feminist Theory. (London: Zed Books, 2010). [2] â€Å"Essentialism† is the belief that considers â€Å"unique female and male natures where the difference between women and men are essences assumed to be biological, universal, and natural†. [3] Marinucci, Mimi. Feminism in Queer: The Intimate Connection between Queer and Feminist Theory. [4]Marinucci, Mimi. Feminism in Queer: The Intimate Connection between Queer and Feminist Theory. [5] Watson, Julia. â€Å"Autographic Disclosures and Genealogies of Desire in Alison Bechdel’s Fun Home†. (Wisconsin: U. of Wisconsin Press, 2011). [6] Watson, Julia. â€Å"Autographic Disclosures and Genealogies of Desire in Alison Bechdel’s Fun Home†. [7] Bechdel, Alison. Fun Home: A Family Tragicomic. (New York: Mariner Book, 2007). [8] Bechdel, Alison. Fun Home: A Family Tragicomic [9] Bechdel, Alison. Fun Home: A Family Tragico mic. [10] Bechdel, Alison. Fun Home: A Family Tragicomic. [11] Bechdel, Alison. Fun Home: A Family Tragicomic. [12] Watson, Julia. â€Å"Autographic Disclosures and Genealogies of Desire in Alison Bechdel’s Fun Home†. [13] Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. (London: Routledge, 1990). [14] Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. [15] Bechdel, Alison. Fun Home: A Family Tragicomic. [16] Marinucci, Mimi. Feminism in Queer: The Intimate Connection between Queer and Feminist Theory. [17] Bechdel, Alison. Fun Home: A Family Tragicomic. [18] Bechdel, Alison. Fun Home: A Family Tragicomic. [19] Watson, Julia. â€Å"Autographic Disclosures and Genealogies of Desire in Alison Bechdel’s Fun Home†. [20] Bechdel, Alison. Fun Home: A Family Tragicomic. [21] Bechdel, Alison. Fun Home: A Family Tragicomic. [22] Bechdel, Alison. Fun Home: A Family Tragicomic. [23] Bechdel, Alison. Fun Home: A Family Tr agicomic. [24] Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. [25] Watson, Julia. â€Å"Autographic Disclosures and Genealogies of Desire in Alison Bechdel’s Fun Home†.

Slavery as a Major Theme in Robert A. Gross - Free Essay Example

Sample details Pages: 5 Words: 1596 Downloads: 1 Date added: 2019/02/05 Category Society Essay Level High school Tags: Racism Essay Did you like this example? Slavery acts as a major theme in Robert A. Gross’s The Minutemen and Their World and Maya Jasanoff’s Liberty’s Exiles. As a result, racism is integrated in the societies of both works, furthering the point that racism is and will continue be a problem we face in our society today. Don’t waste time! Our writers will create an original "Slavery as a Major Theme in Robert A. Gross" essay for you Create order Racism is instilled within the colonies, Britain and their territories, the Caribbean, and the world as a whole through many instances. The instances of slavery and oppression explained in The Minutemen and Their World and Liberty’s Exiles create a foundation for racism, dehumanizing and making black people out to be burdens, creating major obstacles for blacks- both free and enslaved to practice religion, hold basic human rights, and exist without fear of assault or being wrongly sold into slavery. Black people are dehumanized in numerous ways in both of these historical monographs. In chapter four of Liberty’s Exiles, black people were said to be â€Å"begging about the streets of London, and suffering all those evils, and inconveniences, consequent on idleness and poverty† (Jasanoff 128). This fueled what Jasanoff describes as racial hostility. This hostility instills a toxic ideology within London and beyond. The idea that black people are all poor beggars in need of saving creates a negative stigma that dehumanizes the group as a whole. Although people like Jonas Hanway came up with solutions to this problem (the Committee for the Relief of the Black Poor), the stigma still exists that black people are the ones who need help. This creates a hierarchy in which white people are above black people because of their position to help. This hierarchy reappears in The Minutemen and Their World, when it is explained that the war was being fought mainly by â€Å"landle ss younger sons, by the permanent poor, and by blacks† (Gross 151). This, again, associates black people with poor people, placing them below wealthy land owning white people. What is interesting is the association of landless younger sons with black and poor people. Land, as well as economic status and the color of your skin, were important factors to an individual’s place within a society during this time period. The huge population difference between black and white people is pointed out multiple times in Liberty’s Exiles. By the time of the Revolution, â€Å"only about seventeen hundred whites and twenty-three hundred blacks (about half of these free) lived on New Providence, Eleuthera, and Harbor Island† (Jasanoff 219). With black people outnumbering white people in so many instances, one might think it absurd that black people can’t do things like vote. Free blacks were excluded from the right to vote in New Brunswick and other colonies. It is evident that before the Constitution was written, colonists did not view North America as a government for the people, by the people especially when the specific group of voters at t he time didn’t represent the entire population. Denying voting rights to people because of their skin color is just another factor that contributes to the dehumanizing of blacks during this time period. The initiative to help the black poor was followed by Henry Smeathman’s persuasion of the committee to send the black poor to Sierra Leone to be the first colonist’s there in Liberty’s Exiles. This action makes black people out to look like a burden to the community, but still uses them as commodities to experiment with. In The Minutemen and Their World, slaves were seen as badges of status because â€Å"the profits of slave dealing built the elegant mansions of some of Boston’s and Salem’s best families† (Gross 95). Only wealthy white families could own slaves and the number of slaves per family served as a testament to their wealth and status. Black people are consistently seen as products, especially when referring to the slave trade. In both monographs, slaves were talked about like items to be sold and traded among other goods like rum and molasses. Slaves were also treated as items; they were often crammed in ships with no room to move much like a product. This is the worst form of dehumanization in both texts, creating a barrier between white and black people. If someone can disassociate blackness with being human, it is easy for these individuals not to feel bad for them and their conditions. This ideology acts as a major foundation for racism and is seen in both Liberty’s Exiles and The Minutemen and Their World. As expected, religion became an issue when it started to bring slaves hope. A name brought up a lot in Liberty’s Exiles was David George. George was a black loyalist who escaped from slavery in Virginia and founded different Baptist congregations. When he went to Nova Scotia in 1783, he founded his first black congregation where he sang hymns and baptized people in the community while instilling a sense of hope among slaves. At Shelburne, he sang hymns that attracted both black and white people and on his first Sunday, he â€Å"could not speak for tears† of joy (Jasanoff 173). The Baptist preacher eventually took his congregation to Sierra Leone. In Jamaica, George Liele came and preached the same things David George did in Nova Scotia and New Brunswick. The slaves learned a lot from him and they gained a newfound culture of African spirituality. Because of their poor conditions, Liele’s message was a source of hope. Leile built the first Baptist chapel in Jamaica and baptized converts in the river, but his actions were not met with tolerance by white slave-owning supporters. â€Å"The idea that too much prevails here amongst the masters of slaves is, that if their minds are considerably enlightened by religion or otherwise, that it would be attended with the most dangerous consequences† (Jasanoff 267-268). Slave-owning supporters would rather black people remain illiterate and at their disposal than practice a religion and possess a mind of their own. This ideology drives home the point that white people wanted to literally own black people, both physically and mentally. The fact that there were more blacks than whites created a fear among white people of a slave revolt, which they acted on before any such thing happened. Liele had to assure white slave-owners that he was not trying to threaten slavery and slaves had to be let into the church at the discretion of their owners. In Saint Do mingue, racial laws were created to keep blacks and whites safely apart. The fear of being sold into slavery because of the color of your skin, free or not, was just one of many fears that black people of the time faced. In Liberty’s Exiles, Britain needed to do something about their overcrowded prisons so they sent a fleet to Botany Bay in 1787. On that ship were seven black loyalists. Whites often seized black loyalists and sold them into slavery in the United States and the Caribbean. These events could be seen as merely an accident or, an attempt to get rid of black people. In Birchtown, many black people were either forced into low-paying jobs or indentured to white people in Shelburne where their jobs â€Å"replicated their former positions of slavery† (Jasanoff 174). Another fear instilled in the lives of black people was something as simple as appearing in public in Kingston in 1971. White Jamaicans were scared of a slave revolt at the time so violence was common. In The Minutemen and Their World, slavery is seen in a different light . Although it is clear slaves are denied many rights, Gross is sure to mention that in New England, slaves could â€Å"hold property, sue for freedom, and testify in court against both whites and other blacks† (Gross 95). There is a slight contrast in the way slavery is explained in these two books. Liberty’s Exiles is sure to paint a picture of misery and oppression while The Minutemen and Their World explains the advantages certain slaves had over others, making their situation appear to be, in the slightest of ways, tolerable. The word â€Å"slavery† was used in a different context throughout The Minutemen and Their World for white colonists. The white citizens of Concord saw blacks as â€Å"embodiments of what British ‘slavery’ could mean†: â€Å"deprived of independence, denied the fruits of their labor, [and] always subject to the will of others† (Gross 94). This comparison shows the attitudes of white colonists towards what is considered to be oppression. When faced with what extreme oppression looked like for black people at the time, this use of the word â€Å"slavery† is arbitrary. In Liberty’s Exiles, Jasanoff keeps the word â€Å"slavery† exclusive to the oppression of black people and the industry of such oppression and objectification. The different accounts explained in Liberty’s Exiles and The Minutemen and Their World offer an explanation for the deep-seated racism in our country and how dehumanizing and making black people out to be burdens created major obstacles for blacks to practice religion, hold basic human rights, and exist without fear of assault or being wrongly sold into slavery. These two historical monographs give a deeper look into what makes our country what it is today. When looking at American and world history, slavery is an immensely important theme and explains the racism black people experience even in today’s world. There is a big need for change in America’s attitudes towards black people even today. Racism has deep roots in our society and it is our duty to uproot them and continue to progress together for a more compassionate world.

Personal Narrative The Story Of My Life - 935 Words

I woke up on a cold, torn up mattress. I try to stand up, struggling since I was tied to the wall behind me. My head was throbbing and my wrists and ankles burned from the rope. That s when I heard you walking down the stairs. My heart was pounding out of my chest. You then slowly unlocked the cage. For the first time I couldn’t save myself. You leaned over me, you stunk of stale cigarettes and booze. I knew I could survive the things you would do to me, I just didn’t know if I could ever get out. â€Å"Morning† you mumbled with a thick southern accent. I didn’t answer you, but you seemed to not care, I wanted you to care. You pulled out a granola bar from your pocket and gave me water, I was scared because I knew you wouldn’t do this if you†¦show more content†¦The woman was breathing heavily, but under her breath I could hear â€Å"why would Mike do this?† I started to wonder if she was his wife I heard him talking to the day befor e. What if she found out about me and threatened him by calling the authorities? â€Å"Are you okay?† I stuttered nervously, â€Å"What did he do to you?† she asked with concern. I had told her the story of the night he abducted me, she was told he had to work late. They were married for only 4 years. â€Å"I had started to notice psychotic tendencies in Mike but I thought he was just overwhelmed with work or something like that.† she rambled while I dozed off. I woke up she was passed out in the corner. A few weeks passed and because of my good behavior, I was fed more often. Unfortunately, the woman who had been the only other person I have been in contact with except for Mike was gone, she disappeared one night and I didn’t hear of her since. I’ve gotten closer to Mike, we talk occasionally and he even let me out of my cell for a good 20 minutes yesterday. While I was out, I had gotten hold of a spare key to my cell. I hid it in a book he had left me, I would hopefully escape within the next week. On the day I planned to leave, he woke me up with a cooked breakfast. I hadn’t eaten real food for what feels like years, the heat of the freshly cooked food tasted like it was made of gold. Part of me felt sorry since he seemed like an innocent guy, but I had to remind myself of all theShow MoreRelatedPersonal Narrative : My Life Story1043 Words   |  5 PagesMy love story is full of feelings of sweetness, bitterness, sourness, and saltiness, but, in my mind, memories of the day that my husband left me alone in Viet Nam still engraved in my mind. The fear of losing someone I have treasured created a storm in my chest. Struggling with many obstacles, choosing in many options, preparing for a new future lead my life to my situation at this time. I also made a storm in my husband’s chest too. 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This loud voice is screamin g in my head. How are you feeling? Are you okay?. She asked me with that soothing voice in hers. I haven t heard that soft voice in my entire life since my suffering and depression. As she keptRead MorePersonal Narrative : My Life Story2268 Words   |  10 PagesMy life story: †¨Ã¢â‚¬ ¨My life story begins on April 25, 1975. †¨I was the first born daughter to Larry and Debbie Goss in a small town called Fort Payne Alabama. †¨Ã¢â‚¬ ¨Looking back over my life I ve known from a very small age that God has a great plan and a purpose for my life. I can also see how the enemy has tried to destroy that purpose from the beginning. †¨Ã¢â‚¬ ¨On April 25, in a little county hospital my mother is taken to the hospital to deliver there first child. 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Service Dominant Logic free essay sample

The following paper aims to analyze a current conglomerate in the light of modern marketing theory, using the collection of articles provided by Jonathan Schroeder as a conceptual platform to make evident the application of theory to practicality. The Oxford English Dictionary defines marketing simply as the promotion or selling of products. However, the school of thought around this facet of business that has arisen over the past several decades reveals a far more complicated and intricate world. The formal study of marketing focused at first on the distribution and exchange of commodities and manufactured products and featured a foundation in economics. The first marketing scholars directed their attention toward commodities exchange, the marketing institutions that made goods available and arranged for possession, and the functions that needed to be performed to facilitate the exchange of goods through marketing institutions. However, as evolution in the field continued into the 1950s, â€Å"the functional school began to morph into the marketing management school, which was characterized by a decision-making approach to managing the marketing functions and an overarching focus on the customer. We will write a custom essay sample on Service Dominant Logic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † (Vargo, 2004, pg 1) The contention that marketing is a discipline geared towards services shall be applied to a modern marketing practitioner. Specifically, this paper shall focus on the theory of a service-dominant logic for marketing, investigating the marketing workings of Universal Studios Orlando, a major theme park in the central Florida area. A brief introduction into the company currently under investigation is required. â€Å"With its grand opening in 1990 Universal Studios Florida became the first real challenge to Disneys dominance of the Orlando tourism market. † (http://www. wdwinfo. com/universal/universal-studios-florida/History-of-universal-orlando. tm) The first incarnation was found at the Universal Studios lot in Hollywood, California. Beginning as a simple backstage tour of the lot, it eventually developed into a fully fledged theme park. â€Å" It was the success of that venture that inspired Universal to eventually invest the princely sum of $250 million in 1990 to launch an east coast version of its theme park – this one designed to challenge Disney head on. † (http://www. wdwinfo. com/universal/universal-studios-florida/History-of-universal-orlando. tm) Despite a substantial rough patch upon its opening, including malfunctioning rides, long lines and general dissatisfaction (providing the park a significant premiere black eye), Universal was able to become a key player in the Orlando theme park market. In order to further challenge the Disney dominance, by 1996 Universal had decided that they needed to create an entire resort destination. The expansion included a second theme park (Islands of Adventure), a night-life district (CityWalk), and an eventual three hotels (Hard Rock, Portofino Bay, and the Royal Pacific). Thanks to this major new expansion, the tourism downturn that nearly decimated most of the industry in 2001 and 2002 had little impact on Universal†¦ Rumours of expansion are back in the air – venues have been added, or remodelled at CityWalk (including the popular Red Coconut Room nightclub), the once venerable â€Å"Back to the Future† attraction at Universal Studios has been closed to make way for a new A-List attraction (rumoured to be based on the upcoming movie â€Å"The Simpsons† – from the Fox TV Show), and rumours persist that Harry Potter may be coming to Islands of Adventure – whether the specifics of these rumours are accurate remains to be seen – what has been confirmed is that major expansion is planned for the next three years. † (http://www. wdwinfo. com/universal/universal-studios-florida/History-of-universal-orlando. htm) While perhaps not the premiere resort/theme destination of the central Florida region as Disn ey is, Universal Orlando has certainly become a significant force. Before exploring how the marketing theory can be applied to Universal’s efforts in the Orlando theme park market, it is essential that one has an adequate understanding of the specific theory being applied. Stephen L. Vargo and Robert F. Lusch in their work â€Å"Evolving to a New Dominant Logic for Marketing† provide the basic foundational framework for this paper’s service-dominant logic theory. They declare that â€Å"marketing has moved from a goods-dominant view, in which tangible output and discrete transactions were central, to a service-dominant view, in which intangibility, exchange processes, and relationships are central. † (Vargo, 2004, pg 2) That is to say, marketing is a discipline geared towards services. They define services â€Å"as the application of specialized competencies (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. (Vargo, 2004, pg 2) According to their view, the older way of thinking in the marketing discipline was the value comes from the product; this has passed, the newer mode of thinking being that value is embedded in the experience, and the consumers interaction in the brand community. It is this interaction in the brand community that can be seen in the Universal effort in Orlando. The producer and the consumer work together in a co-creation of value. While any consumer in the Orlando theme park market can stay in any hotel and enjoy the benefits of both Disney and Universal, consumers will often make the choice to revel in the ‘Universal resort experience. That is to say, localizing and centralizing their activities to the Universal Studios Orlando, staying among the choice of hotels, going to the multiple theme parks, and enjoying the nightlife offered in the CityWalk adult-oriented venues. Universal offers holiday packages that you can customize to create your own ‘ultimate holiday experience’ (located on their website http://www. universalorlando. co. uk/holidays. html). In the service-centred dominant logic, â€Å"the customer is a co-producer of service. Marketing is a process of doing things in interaction with the customer. † (Vargo, 2004, pg. 7) While the goods offered by Universal and the revenue taken in are certainly econom ic indicators of their marketing success, by co-producing their holiday experience, the customer is participating in an interaction with the brand of Universal itself. According to Vargo and Lusch, â€Å"in both the classification of economic activity and the economic eras, the common denominator is the increased refinement and exchange of knowledge and skills†¦Virtually all the activities performed today have always been performed in some manner; however, they have become increasingly separated into specialties and exchanged in the market. † (Vargo, 2004, pg. 10) So while the products offered by Universal are nothing new to the market, the service-oriented branding of a ‘holiday experience’ is in line with Vargo and Lusch’s service-dominant logic. George S. Day et al provide a responsive commentary on Vargo and Lusch’s working theory. Day believes that the dispersal of information technology has allowed the various tributaries of the marketing terrain (such as services marketing, market orientation, customer relationship management, networked markets, mass customization, and interactivity) to converge in the past decade. This connected knowledge system enables the real-time coordination of dispersed organizational activities and groups, the management of cross-functional processes, and the synchronization of the myriad points of customer contact that are integral to the new dominant logic. † (Day et al, 2004, pg. 18) This allows the various services provided by universal (not only in the theme park and resort market, but the very movie-producing studio in Hollywood) to create an overarching ‘Brand Universal’ that consumers can theoretically interact with. C. K. Prahalad, while congratulating Vargo and Lusch on their work, argues that they do not go far enough in the exploration of the customer a s a co-producer. One phase of co-producing the Prahalad evokes is that of â€Å"an experience in which the firm creates a context and the consumer is part of it (e. g. Disney World). The consumer is involved and engaged, but the context is firm driven. This is labelled the ‘experience economy. ’† (Day et al, 2004, pg. 23) Universal, as Disney’s competitor, operates in the same manner, creating the context in which the consumer is involved and engaged. Like Day, Prahalad sees a convergence due to modern information technology.